As a business, you need to have compelling reasons in place for a customer or candidate to want to work with you, or for you. There are a lot of competitors out there, and a lot of relationships already established. So, how...
Posts in: employee engagement
How to Use the Most Effective Hooks to Reel In the Most Valuable Candidates (and Customers)
How to Figure out If the Reason You're Constantly Putting out Office Fires Is That YOU Are the Fire
If you spend your day putting out fires, find the cause…you may be the fire hazard When I was a teenager, my family adopted the elderly dog of a family friend who no longer could care for her full time. We already had two cats...
How to Finally Stop Pitching Your Prospects and Start Catching Their Interest Instead
If I had a dollar for every time I heard someone say they need to improve their ‘elevator pitch’ or their ‘30 second commercial…’ Most of the time, they are talking about practicing their talking, and talking, and talking…and...
What I Learned From Disney's "Frozen" Without Ever Watching Disney's "Frozen"
I love the song “Let it Go.” I’ve never seen the movie Frozen; but, I have to say that the message, like so many in ‘kids’ movies, is so relevant to adults. Now, I realize that many people who have kids have a negative...
A few years ago, I had so many requests from business leaders and owners to work with their teams to ‘teach them how to innovate’ that I wrote a template response called, “How to Get Out of Your Own Way” in which I positioned...
How much is a cohesive team that is well aligned, working in sync, and operating in support of a common goal worth to you? Is it worth, say…$26 million? For Stan Van Gundy, the coach of the Detroit Pistons basketball team (as...
How to Walk Away From Bad, Life-Sucking Business
Getting to “No” – When to walk away from bad business Being in business—independently or as a part of a team responsible for making the cash register ring—we can be lulled into a belief that any paid engagement is a good one....
Women at Work
“Jeffrey, you’ll make someone a good wife someday…” That’s a direct quote from one of the owner’s of a natural foods store I worked at for over two years when I was in high school. They loved me there at Mother Nature’s...
Is Your Organization Tapping All 5 of These Stages of Customer Rapture?
You’ve likely heard of the 5 stages of grief. At some point in all of our lives, we are likely to go through that process. On the other hand, I had never heard of the 5 stages of dining. That is, until my experience at the Inn...