When I purchased tickets to go to a concert presented by Disney – a group called the Imagination Movers – I knew it would be a great experience for my five year-old son. What I didn’t know was that it would be a great experience for me working as a Project Manager for a corporate growth consulting firm.
Like most transactions made in the magical world of Disney, these tickets weren’t cheap. In fact, I hesitated and considered other options for making a more cost efficient mother-son memory. I guess the Imagination Movers is more than just a title though because my mind was ultimately moved to make the purchase.
About 15 minutes into the show, I couldn’t help but be completely surprised with the experience. It was destined to be remarkable not just for my son and his fellow children but for their parents as well.
Why? Because the concert excelled at doing what was expected and also amazed in doing the unexpected. The Imagination Movers provided what entreQuest defines as “a remarkable client experience.”
Regarding what was expected, Disney hasn’t just been around the industry of children’s entertainment for decades but it set a standard for animation, films, television shows, toys, theme parks, vacations, etc. around the world! Families don’t expect to buy into the Disney brand solely for their kids anymore because parents have consistently derived enjoyment from most of the aforementioned experiences. The Imagination Movers exemplified this trademark move of Disney by making their show equally fun for adults. One example is that the musical group covered recognizable hit songs so that we grown-up kids could play along.
On the local level, the venue also excelled at doing what was expected. The attendants were incredibly polite and courteous. It was as if they knew we had driven a long way to see this show and therefore they worked extra fast to move us and the other concert-goers through the will-call waiting line as quickly as possible. Plus they were constantly circulating the arena making sure that everyone was safe and enjoying themselves. Also of note, the crew managed to execute so many different special effects simultaneously - from lasers to acoustics - in a flawless fashion.
What really made this experience so unforgettable was what the Imagination Movers gave the children – their very own high five. Every child who wanted to get a high five from an actual Imagination Mover got to do so as the stars of the show made their way around the arena determined to reach out and slap every little hand up that was thrust up into the air before the curtain closed. It sounds so simple in theory but the result was truly spectacular. The producers behind this show had obviously put a lot of thought into this task because it certainly could not have been easy for one act to physically meet every individual in an entire audience. They knew however what it means to a child to actually be touched by someone they look up to. A touch of the hand is a touch of the heart and this action would strategically but genuinely enroll my son and other children into something special – the magic of Disney.
I was so impressed that at the end of the show, I felt as though the ticket price wasn't enough for that kind of experience! I didn't hesitate for a second in buying my son the "wobble gobbles" he had to have as a souvenir. I almost bought some for myself!
So going back to entreQuest’s mission and growing companies, I invite you to ponder with me for a moment. What expectations of your business can you excel at? AND what unexpected acts can you carry out to amaze your clients?
Just like the headliners of the concert my son and I attended, you too can use your imagination to move your audience towards something that’s truly special.
Carrie Root is a project manager at entreQuest who works closely with companies to coordinate their course of achievement towards corporate growth and implement strategic training programs throughout the ranks of their organization.
