--- title: Commitment to Work Starts With Connection to Peers description: What is affective commitment? What are top hybrid companies doing to attract and retain talent? Get the full scoop on what leaders need to know right now. image: https://www.shiftthework.com/hubfs/commitment-to-work-peers.jpg --- [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-mobile.png?width=300&height=328&name=new-shift-logo-mobile.png "Shift The Work")](https://www.shiftthework.com/) - [About](https://www.shiftthework.com/about-shift/) - [Blog](https://www.shiftthework.com/blog) - [Latch](https://www.shiftthework.com/latch) - [CONSULTING](https://www.shiftthework.com/shift-consulting) - [SOCIETY](https://www.shiftthework.com/shift-society/) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-mobile.png?width=300&height=328&name=new-shift-logo-mobile.png "Shift The Work")](https://www.shiftthework.com/) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo.png?width=348&height=348&name=new-shift-logo.png "Shift The Work")](https://www.shiftthework.com/) - [About](https://www.shiftthework.com/about-shift/) - [Blog](https://www.shiftthework.com/blog) - [Latch](https://www.shiftthework.com/latch) - [CONSULTING](https://www.shiftthework.com/shift-consulting) - [SOCIETY](https://www.shiftthework.com/shift-society/) [← Return to Posts](https://www.shiftthework.com/blog) # Commitment to Work Starts With Connection to Peers June 10, 2022 *•* [SHIFT](https://www.shiftthework.com/blog/author/shift) ![affective-commitment-at-work](https://www.shiftthework.com/hs-fs/hubfs/affective-commitment-at-work.gif?width=480&name=affective-commitment-at-work.gif) What is *affective commitment*? It's the sense of emotional attachment and identification with an organization's mission and culture. [This FastCompany article](https://www.fastcompany.com/90757618/your-all-remote-employees-dont-have-a-loyalty-problem-they-want-more-of-this-social-component) calls out three tactics that help promote emotional connection at work: 1. Face-to-face onboarding 2. Quarterly on-sites 3. Familiarity through technology The first two are straightforward, but that third point deserves additional context. *"Organizations should invest in HR-tech that facilitates professional familiarity. Employees need accurate, actionable, and on-demand information about their colleagues' psychographics. Doing so will significantly heighten interpersonal understanding among team members."* Yes, technology has made remote work possible – but, organizations haven't nailed how to create *professional familiarity* (understanding colleagues' tendencies, strengths, values, and work-related preferences). This is where tools like [Latch](https://www.shiftthework.com/latch) and [TTI DNA](https://www.ttisuccessinsights.com.au/profiling-tools/dna-profile) come in. --- ## Hybrid Company Spotlight: NextRoll ![nextroll-values-culture-creatures](https://www.shiftthework.com/hs-fs/hubfs/nextroll-values-culture-creatures.png?width=663&name=nextroll-values-culture-creatures.png) How are other organizations keeping their company values top of mind while working remotely? Pick up inspiration from one global company that is successfully navigating hybrid work – [NextRoll](https://www.nextroll.com/). We spoke with [Marissa Cardon](https://www.linkedin.com/in/marissa-cardon-9963566/), NextRoll's VP of People Programs & Operations, and she shares how their entire company – leaders and employees alike – come together to co-create a unique remote culture. Sneak Peek: You'll want to know what it means to embrace your jellyfish! [![DIVE IN](https://no-cache.hubspot.com/cta/default/4630421/ad5bf6ab-9d61-4d9b-b402-e1dc6e79f2db.png)](https://cta-redirect.hubspot.com/cta/redirect/4630421/ad5bf6ab-9d61-4d9b-b402-e1dc6e79f2db) --- ## Explore What Else We're Reading 🔍 ![june-leadership-trends-to-know](https://www.shiftthework.com/hs-fs/hubfs/june-leadership-trends-to-know.gif?width=480&name=june-leadership-trends-to-know.gif) 🌴 Why is this [marketing agency giving employees 70 days off](https://digiday.com/marketing/its-not-about-the-time-at-your-desk-why-this-agency-is-giving-employees-70-days-off/) and how is their PTO policy structured? It's all part of their burnout prevention (and recruitment) strategy. 👋 [One in five workers](https://www.pwc.com/th/en/press-room/press-release/2022/global-workforce-hopes-and-fears-survey-2022.html) say they are likely to switch employers in the next 12 months. Here's what they're looking for: - Increase in pay (71%) - Wanting a fulfilling job (69%) - Wanting to truly be themselves at work (66%) - Ability to choose where they work (47%) 🧠 Has "[hybrid competence](https://www.linkedin.com/news/story/hottest-skill-hybrid-competence-5355788/)" popped up on your newsfeed yet? It's a newly coined soft skill you can expect to hear people talking about in interviews and highlighting on resumes. 🌟 The Responsible Business Initiative for Justice is teaming up with companies like Ben & Jerry's to promote [Unlock Potential](https://www.unlock-potential.org/), which is a new employment program that focuses on "first-chance hiring." The idea is to offer meaningful career opportunities to those people who are most likely to end up in prison. --- **Join our Stories that SHIFT Newsletter** [Subscribe](https://www.shiftthework.com/stories_that_shift) to get your dose of inspiration, stories, resources, and entertainment delivered straight to your inbox. You’ll be happy you did! *Shoutout to our teammates [Julie Gelb](https://www.linkedin.com/in/juliegelb/) and [Misti Aaronson](https://www.linkedin.com/in/mistiaaronson/) who helped bring this week's edition of Stories that SHIFT to life.* [![New call-to-action](https://no-cache.hubspot.com/cta/default/4630421/b66b6170-758f-44c1-b1ab-b96ac9ad5bdd.png)](https://cta-redirect.hubspot.com/cta/redirect/4630421/b66b6170-758f-44c1-b1ab-b96ac9ad5bdd) ### Share this: - Click to share on Twitter (Opens in new window) - Click to share on Facebook (Opens in new window) ### *Related* [Why We're All-in on Context-driven Surveys](https://www.shiftthework.com/blog/context-driven-surveys) November 1, 2023 In "Workplace Innovation" [The Illusion of Control: the Executive's Blind Spot](https://www.shiftthework.com/blog/the-illusion-of-control-the-executives-blind-spot) October 11, 2023 In "Workplace Innovation" [What Shock Trauma Taught Me About Hybrid Work](https://www.shiftthework.com/blog/what-shock-trauma-taught-me-about-hybrid-work) October 5, 2023 In "Workplace Innovation" TOPICS: [Workplace Innovation](https://www.shiftthework.com/blog/tag/workplace-innovation), [leadership](https://www.shiftthework.com/blog/tag/leadership), [stories that shift](https://www.shiftthework.com/blog/tag/stories-that-shift) #### RECENT POSTS ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.47.12%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.47.12%20AM.png) The Shocking Truth About the Hidden Cost of Meetings](https://www.shiftthework.com/blog/the-shocking-truth-about-the-hidden-cost-of-meetings) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.43.13%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.43.13%20AM.png) 5 Surprising Truths Employees Miss About Their Leaders](https://www.shiftthework.com/blog/5-surprising-truths-employees-miss-about-their-leaders) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.36.18%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.36.18%20AM.png) Big Ideas & Bold Predictions for 2024](https://www.shiftthework.com/blog/big-ideas-bold-predictions-for-2024) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%208.23.22%20AM.png?width=184&name=Screenshot%202024-04-17%20at%208.23.22%20AM.png) Are You Ready for the AI Leap in Leadership?](https://www.shiftthework.com/blog/are-you-ready-for-the-ai-leap-in-leadership) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%208.21.43%20AM.png?width=184&name=Screenshot%202024-04-17%20at%208.21.43%20AM.png) Are You Ready For Your Next Big Meeting?](https://www.shiftthework.com/blog/are-you-ready-for-your-next-big-meeting) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-rev.png?width=348&height=348&name=new-shift-logo-rev.png "Shift The Work")](https://www.shiftthework.com/) - [Contact Us](https://www.shiftthework.com/contact-us) - [Latch](https://www.shiftthework.com/latch) © 2026 SHIFT. 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