Posts by eQ Team

How relevant is toothpaste to your business? It could be as enlightening as it is whitening. Yesterday The Wall Street Journal published an article titled “Whitens, Brightens and Confuses” about how manufacturers have been...

The Small Business Optimism Index recently rose to its highest level since December of 2007. This survey finding by the National Federation of Independent Businesses revealed that small business owners are more confident...

If there was a category for Best Hosts of an Academy Awards show, it’s unlikely the Oscar goes to… Anne Hathaway and James Franco. Didn’t get a chance to watch last night’s biggest event in Hollywood? Well the critics’ reviews...

It is the 125th Anniversary of Groundhog Day and the legendary Punxsutawney Phil is celebrating with an atypical forecast. As reported at 7:45 am in the Pittsburgh Post-Gazette, our nation’s furriest weatherman called for an...

Isn’t February a great month to miss your sales goals? Think of all the rationalizing you could do for failure. It’s the shortest month so it makes sense. We have plenty of time to make that revenue up before the quarter...

This is an EMERGENCY EXPERTISE ASSURANCE CHECK. I repeat, an EMERGENCY EXPERTISE ASSURANCE CHECK. Stop everything you are doing and answer two questions: What does my business claim to be an expert in? Is every product and...

What do Neiman Marcus and Nascar have in common? Not much aside from the fact that they both start with the letter “N," they're both into brand names for clothing, and it just so happens that right now they're both in the same...

This Sunday, two of the most-followed football teams will face off for the Super Bowl. On the field, it’s Packers versus Steelers. But in the stands, it’s black and gold versus green and yellow. Cheese heads versus terrible...

Around the world, the costs of commodities are coming up strong. Really strong. Gold and copper are at record prices. Oil is at a two-year high. Cotton has increased 22% already this year (and that’s after a 92% surge in...