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Is it time to "Roll-out" Your Sales Plan for 2010?

May 5, 2016 Joe Mechlinski

So are you about to do the impossible?

Need to get the troops rallied around the plan?

Well… as you can imagine, there are a few reactions:

1. Here we go again…
2. Do we have to?
3. This won’t work.

(Does this sound familiar?)

So how do we get through this?

Tell the team it’s this simple: The strategy is important but ideas are a dime a dozen. Execution is EVERYTHING!

The reality is that the success of the roll-out is based on:

  • 15% – STRATEGY
  • 50% – MINDSET
  • 35% – EXECUTION



So here are the DO’s:

1. BE Transparent!
2. Create Urgency
3. Use Stories to Communicate the Vision


And the DON’TS:

1. Act like you have it all figured out
2. Assume you know how they will react
3. Use fear to create motivation (all short term my friend)

What people want is: CLARITY of where they are going, CONFIDENCE in the direction and a COMMITMENT from the leadership that you are going to be fair and reasonable.

What else has worked for you... or not?

TOPICS: Employee Engagement