Recently one of our newest clients' CEO told his team to have no F.U.D.?
Now I am slow on the uptake and perhaps everyone in the world has heard this term used before... but for the uninformed like me - here we go:
F is for FEAR
U is for UNCERTAINTY
D is for DOUBT
To show you how late to the game I am, FUD has it's own wikipedia page already - http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt
So why bring this back up?
Because its a great way to frame out what we all have from time to time...
Unless...
You are committed, clear, and confident in your own direction.
And if you can build this clarity and certainty in a direction to ultimately build community.
We are ALL only as strong as the team of people around, above us, below us...
Moreover we are ALL only as strong as our network of past clients, current clients and soon to be clients.
If you truly believe you are adding value to your clients in a MASSIVE way - then your resolve can easily be built.
But if you are uncertain if your clients couldn't live without you... then your sales people aren't missing goal because of them... (hard truth coming) it's you!
Stop blaming your sales people only... you wouldn't even need more leads if your clients were so happy that they were your sales people and telling the world about you (more on this later).
In any event, have no F.U.D. and stick with the C's - CLARITY, CONFIDENCE, COMMUNITY, CERTAINTY, CONSISTENCY, & COMMITMENT.
Be YOUR best!
