Whether your company is large or small, whether your audiences are far-flung or local, being earliest to the sale depends upon your investment in your communities. Social media can aptly be described as many communities of many...
Posts by Joe Mechlinski
Long-time readers of this blog know that I’m no prognosticator or seer or Nostradamus. But sometimes I get hunches that play out. Here’s are 5 true predictions that my crystal ball is showing for 2010: 1. 2010 WILL be better than...
So you have rolled out a new plan... now what? How can you ensure the motivation lasts and the change sticks? Just like politics and the presidency - the first 100 days is everything... In order to see sustainable results over...
Joe made a guest appearance on Blue Sky Factory TV to educate viewers on the use of social media for selling. Check out the TwitPic .
People do business with people they trust. This time-honored adage applies to the Web as well. After all, we are all human. We love to be in groups, cliques, tribes (just ask our friend Seth Godin, Tribes). Social media is...
So are you about to do the impossible? Need to get the troops rallied around the plan? Well… as you can imagine, there are a few reactions: 1. Here we go again… 2. Do we have to? 3. This won’t work. (Does this sound familiar?)
That's right, I am asking the all important question we all want the answer to - Is the recession really over? At this point, who knows and who cares!! There are a thousands of experts who weren't smart enough to warn us in the...
In a recent conversation with one of our favorite clients, it dawned on me. The tortoise was right – slow and steady might win the race. But for the Type A’s reading this, how can you tell us by slowing down we can actually get...
Duh - so we are clear what the answer is right? You can’t wait for business to come to you… or pray for serendipity (which was a great movie btw). But you do first need to know where you are and where you are going (according to...
