In order to innovate and succeed it's important to be free of the constraints of patterns and time to embrace what it means to be human.
Gary Vaynerchuk has said: “How don’t you stay driven... You won the lotto of the universe. You are a human being on earth... You’re not some weird specimen in Mars that does nothing. You’re not a bird. You’re not a sunflower... You won the ultimate lottery, and you’re not driven, and you’re not fired up, and you’re not going for it, and you’re willing to sit like a lump and just wait till you die? You suck.”
He’s right. We should consider ourselves lucky.
The right sperm met the right egg in order to create you. The probability of you being born was 1 in 102,685,000.
Many people and companies are beginning to appreciate their uniqueness. They welcome the miracle of life and refuse to throw it away! It’s the immigrant mindset of making sure that every waking moment counts, whether it’s at work, at home, or at the store buying dinner. More and more we're seeing companies that foster worker engagement – such as Zappos. A generation of people don't want to simply show up and do the same old work – they want their work to have a purpose.
Building a website and paying for a few Google ads doesn’t cut it anymore for businesses.
The success of a company like Whole Foods is based on its ability to tell a story about the food on their shelves. It’s not just an apple, but an organic apple picked from a family farm upstate. The innovators at these companies are utilizing their head brains in order to connect to the head, heart, and gut brains of consumers.
What's more, they're ensuring that their workers are engaged – because that means they will create more connection with their customers.
Ready to Shift?
