In today’s digitally overloaded work world, it seems totally commonplace (and sort of acceptable) to half pay attention in team meetings and to skim and maybe even skip reading important emails.This new-ish phenomenon makes it really difficult to capture the attention of employees and nearly impossible to inspire action.
It’s something nearly every leader is struggling with.
With a 252% increase in meetings and an average of 120 emails per day, it’s no wonder people are tuning out. As if that’s not enough, we also have to contend with a barrage of Slack or Teams direct messages, channel notifications, notifications from other productivity apps, text messages, and phone calls.
So how do you break through the noise?
One of our clients uses Latch for his team of 60 business leaders. Engaging this group has been a little challenging. Why? They’re professionals with extensive success running their businesses solo and they don’t feel the same need for connection as their teams do. Their main motivation is reaching their targets and making money – lots of it – so anything that doesn’t directly connect to that is secondary.
While their Latch campaign around “building community” has been valuable and interesting to those who have actively engaged, it hasn’t cut to the core of what they need to meet their main goal – reaching targets and making money.
Instead of continuing with “meh” results, here’s what we did:
The next Latch Campaign will focus on career development. Each week different leaders will record a video around the best practices that surfaced from the Reflect prompt. Not only is this an opportunity to get all 60 leaders involved, but it also gives them a chance to teach and help each other. At the end of the day, the better their people are, the more likely they are to crush their targets and make that cash.
Will it work?
When it comes to building culture and driving engagement, it’s all about listening, learning, and applying those learnings. With a tool that empowers the scientist in you to extract data patterns that reveal the reality of your organization, you can leverage your inner marketer to communicate that truth effectively.
Ready to learn more about how Latch can transform your organization? Let's chat.