eQ believes that cultivating relationships by keeping in contact requires sound knowledge and tested tools. But when all is said and done, the person communicating is on their own. Should he or she decide to really make it their own then they have the opportunity to own a success.
When eQ trains on the tactics of effective communication in business, our modules include every aspect from the meaning in the message to the tone of voice to how to cater towards different personalities. We discuss when it’s appropriate to pick up the phone. We talk about how to approach emailing. We practice interactions in a one-on-one meeting setting.
Sound familiar? You've probably heard it before because eQ’s communication principles all come down to a few basics. The hard part comes in with implementation at every level of an organization. As my teammates and I have learned from experience in our consulting engagements, the best place to start is with the leaders. After all, how c-level executives communicate with their employees determines how their employees will communicate with their clients. eQ’s purpose is to ensure that this chain is remarkable from top to bottom, in and out, over and beyond.
And often what’s truly remarkable is the unexpected communication that arises within a company. eQ, or any corporate growth team of experts for that matter, can coach up to a point but as we all know, personal communication comes down to an individual’s own unique way with words. Our language is our unique expression. eQ works with professionals to enhance their style and maximize their message BUT we would never script the verbiage. Their communication is their contribution to their community. As expected, those professionals who put forth effort and invoke their own creativity are the ones who can cut through the noise and capture an audience.
Recently this occurred when I read a weekly team update written by a longtime friend of eQ – Mr. Ted Root, CEO of VetCentric. Normally, his daily blog ranges on the typical topics that would concern an 80-plus person, high growth company, i.e., the financials, company news, industry updates, etc. However last Friday, Ted broke free of his routine and shared his personal passion of finding the best eats around the office with his team. Titled “Ted’s Guide to Off-Beat Restaurants Near Our VetCentric Office,” he went around the world in ethnic cuisines and listed out his favorite restaurants with a very brief explanation of its savory superiority. It was surprising, it was useful, and it was funny. As I happened to be on-site that day, I was able to hear scores of his team members talk about the daily blog and thus, it was by definition “remarkable.” For an executive in an industry revolving around pets, this email managed to show his more human side.
To effectively communicate to your company and to your clients, the proper principles must be integrated into the message.
But to effectively move your company and your clients forward, the leader must be integrated into the meaning.
Jeremy Steinberg is an Outsourced VP of Sales at entreQuest who has led companies across the country to increases in revenue by driving the performance of their sales teams to unprecedented levels of achievement.
