It’s sometimes NOT about the data!
So I was talking with a client the other day whose $40 million dollar company has more data/servers/ERP systems/ etc then pretty much anything this side of Amazon or Zappos (funny that they’re the same thing now) and we got into a solid discussion of how we can cut our data up in so many different ways to help our sales team be more effective, efficient and drive more revenue.
After hours of slicing and dicing the data we had some interesting results that we planned to dig into BUT that’s when the real conversation began. And it started with,”Sometimes it’s NOT about the data!”
• Ford
• Proctor and Gamble
• Goldman Sachs
• Even IBM
All started without one thing in common, computers! So how did they grow and become the leaders in their sectors? Simple, by getting out and talking to their clients. (This may seem like a common theme to our Client Experience topic... and it is!)
I know it seems easier for a lot of us to sit back and look at our CRM systems and our weekly /monthly sales reports (you do have reports don’t you) but when was the last time you spent time with your biggest client? Your newest client? Your oldest Client?
The real question then becomes, what did you do with what your clients said? That’s the data you need to worry about and trust me no computer solution will deliver that to you.
Be Your Best,
Jeremy