People do business with people they trust. This time-honored adage applies to the Web as well. After all, we are all human. We love to be in groups, cliques, tribes (just ask our friend Seth Godin, Tribes).
Social media is our way of staying connected. And when it comes to making purchasing decisions, social media is one way to gather information. Who do our friends recommend? I see it on Facebook almost every day: “Does someone have a roofer they can recommend?” “I need a plumber – willing to pay for quality.” “I need a CRM Partner that actually cares! Please ReTweet!”
In the current economy – and especially these days – what is more important than trust? In the last two years, people have seen their home values and 401(k)s cut drastically. While financial portfolios are starting to improve again, there is not one person working today who has not been affected by greed and mistrust. Trust is any company’s most valuable asset.
Social media provides an excellent platform for companies to establish themselves as trustworthy.
So the question is... who do YOU trust?