Returning to that question we asked earlier:
Are you willing to let your business grow, shrink or die?
In 2011, more businesses will fail than survive. If you are unwilling to adapt, overcome, make tough decisions, work twice as hard and reinvent yourself and the company, then… die.
It’s okay if you choose to die. It gets you out of the middle of the road, mentally, and that’s where your mindset is being squished. Celebrate the fact that you are moving on and know that you might follow in the footsteps of some legendary geniuses. Thomas Edison is acclaimed for failing to invent the light bulb nearly 1000 times before he hit the mark. Even Winston Churchill had something to say on the subject with: “Success is not final, failure is not fatal: it is the courage to continue that counts.”
If you choose to shrink, then settle for status-quo at the risk of just getting by and at the risk of the economy eating away at more of your business.
If you choose to grow, then waste not another moment in The Grape Zone with your prospects, your salespeople, or even your company itself.
Stay tuned for tomorrow's last part of the series,
Joe