--- title: 10-20-30 Rule (not the message, just the messenger here) description: 10-20-30 Rule (not the message, just the messenger here) --- [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-mobile.png?width=300&height=328&name=new-shift-logo-mobile.png "Shift The Work")](https://www.shiftthework.com/) - [About](https://www.shiftthework.com/about-shift/) - [Blog](https://www.shiftthework.com/blog) - [Latch](https://www.shiftthework.com/latch) - [CONSULTING](https://www.shiftthework.com/shift-consulting) - [SOCIETY](https://www.shiftthework.com/shift-society/) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-mobile.png?width=300&height=328&name=new-shift-logo-mobile.png "Shift The Work")](https://www.shiftthework.com/) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo.png?width=348&height=348&name=new-shift-logo.png "Shift The Work")](https://www.shiftthework.com/) - [About](https://www.shiftthework.com/about-shift/) - [Blog](https://www.shiftthework.com/blog) - [Latch](https://www.shiftthework.com/latch) - [CONSULTING](https://www.shiftthework.com/shift-consulting) - [SOCIETY](https://www.shiftthework.com/shift-society/) [← Return to Posts](https://www.shiftthework.com/blog) # 10-20-30 Rule (not the message, just the messenger here) May 5, 2016 *•* [Joe Mechlinski](https://www.shiftthework.com/blog/author/joe-mechlinski) As sales professionals and leaders we are often tasked with giving presentations. I strongly recommend the Guy Kawasaki 10-20-30 rule whenever you use PowerPoint (or keynote)1.) Here is a link to Guy Kawasaki’s blog that explains it: http://blog.guykawasaki.com/2005/12/the\_102030\_rule.html (btw this is a great blog to follow) 2.) Here is a link to a video of Guy explaining his rule (less than 2 minutes) [http://www.youtube.com/watch?v=liQLdRk0Ziw](http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Eyoutube%2Ecom%2Fwatch%3Fv%3DliQLdRk0Ziw&urlhash=YwHJ&_t=disc_detail_link)What are other rules of thumb you have seen work well while using Powerpoint? Keep Crushin’ it, Jeremy ### Share this: - Click to share on Twitter (Opens in new window) - Click to share on Facebook (Opens in new window) ### *Related* [Why We're All-in on Context-driven Surveys](https://www.shiftthework.com/blog/context-driven-surveys) November 1, 2023 In "High Performance" [Less Overload = Faster Reintegration](https://www.shiftthework.com/blog/latch-unlocks-less-overload-faster-reintergration) September 26, 2023 In "High Performance" [Ignorance is bliss until it's not](https://www.shiftthework.com/blog/latch-unlocks-ignorance-is-bliss-until-its-not) September 26, 2023 In "High Performance" TOPICS: [High Performance](https://www.shiftthework.com/blog/tag/high-performance), [Employee Engagement](https://www.shiftthework.com/blog/tag/employee-engagement) #### RECENT POSTS ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.47.12%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.47.12%20AM.png) The Shocking Truth About the Hidden Cost of Meetings](https://www.shiftthework.com/blog/the-shocking-truth-about-the-hidden-cost-of-meetings) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.43.13%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.43.13%20AM.png) 5 Surprising Truths Employees Miss About Their Leaders](https://www.shiftthework.com/blog/5-surprising-truths-employees-miss-about-their-leaders) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%2010.36.18%20AM.png?width=184&name=Screenshot%202024-04-17%20at%2010.36.18%20AM.png) Big Ideas & Bold Predictions for 2024](https://www.shiftthework.com/blog/big-ideas-bold-predictions-for-2024) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%208.23.22%20AM.png?width=184&name=Screenshot%202024-04-17%20at%208.23.22%20AM.png) Are You Ready for the AI Leap in Leadership?](https://www.shiftthework.com/blog/are-you-ready-for-the-ai-leap-in-leadership) ### [![](https://www.shiftthework.com/hs-fs/hubfs/Screenshot%202024-04-17%20at%208.21.43%20AM.png?width=184&name=Screenshot%202024-04-17%20at%208.21.43%20AM.png) Are You Ready For Your Next Big Meeting?](https://www.shiftthework.com/blog/are-you-ready-for-your-next-big-meeting) [![Shift The Work](https://www.shiftthework.com/hs-fs/hubfs/Shift_The_Work_July2018/images/new-shift-logo-rev.png?width=348&height=348&name=new-shift-logo-rev.png "Shift The Work")](https://www.shiftthework.com/) - [Contact Us](https://www.shiftthework.com/contact-us) - [Latch](https://www.shiftthework.com/latch) © 2026 SHIFT. All Rights Reserved.